The brand

Hanji's brand is one idea, held consistently: this is paper made to be written on and meant to last, and everything you can see or read should feel that way. Three pieces carry it.

• The name is where it starts. 한지 is Korean paper that has survived a thousand years, and the name is a promise about longevity.
• The visual language is how it looks: warm paper, an editorial serif, one secret color, and the ㅎ mark cut back to its bones.
• Voice is how it speaks: plainly, with an edge, honest about its limits.

None of the four is loud. That is the brand. The craft lives in restraint, in what was left out, in one considered color instead of ten. A knowledge base is a quiet place you go to read and to think, and the brand's only job is to keep it quiet and make it feel like it will still be here in ten years.